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Versace Spring 2022 Ad Campaign

Mert Alas and Marcus Piggott have been Donatella Versace’s mainline campaign photographers of choice for three seasons (after ditching forum favorite Steven Meisel). The storied Italian fashion label’s Spring 2022 campaign outing marks the creative twosome’s fourth consecutive offering, which pays homage to iconic Versace imagery from the past by Richard Avedon. In an ode to sisterhood, Donatella welcomes the industry’s most famous siblings Bella and Gigi Hadid even showing off the high-octane collection alongside the pair in one ad (below).


The campaign took our forum members by surprise. “This is quite spectacular. Gigi and Bella look incredible and the choice to include Donatella was brilliant,” applauded aracic.

“Always love seeing Donatella! She was a great addition to the campaign,” enthused thiago:).

“This is a nice campaign, very joyful and sincerely emotional! It is a pleasure to see Donatella, after all, she is an icon…” agreed dontbeadrag.

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“Bella, Gigi and Donatella turned this out and worked hard for the money,” added reese06.

“The inclusion of Donatella herself was a brilliant decision and I’m always down for a Bella and Gigi double act moment. Everything just feels so vibrant, glossy and just so quintessentially Versace. What’s not to love?” asked vogue28.

“Gigi looks like a supermodel from the late 80s (Michaela Bercu) and Bella from the early 90s (Carla Bruni). They have a vintage look that works,” ivano pointed out.

“Oh, loving this! Best Spring 2022 campaign so far for me,” raved amby.

Versace S/S 2022 : Donatella Versace, Bella Hadid, Gigi Hadid & Maluma by Mert Alas & Marcus Piggott


See more from Versace’s Spring 2022 campaign and share your thoughts here.

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