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This £35 Amazon Dress Has Thousands Of Views On TikTok For Its Designer Vibes


Is this Amazon dress TikTok‘s next viral fashion buy? There have been countless Zara finds that have sparked a sell-out through the app, as well as a strappy Abercrombie & Fitch midi that has millions of views, and counting.

So, these days it’s about predicting the next viral buy – because because when something gets popular on TikTok, you know it won’t be in stock for long. 

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That goes for Amazon Fashion, too, which also sees thousands of creators sharing their favourite pieces – often designer ‘dupes’ at affordable prices. The latest to pick up traction is a £35 smock dress which has a look of the designer shirred styles or ‘nap dresses’ that are continuing to conquer warm-weather dressing. And in true Amazon style, it’s available in loads of colours.

“I found a DÔEN dress dupe on Amazon & I love it,” fashion TikToker @styleidealist writes, captioning her video: “It comes in so many different colours too!”

A follower replies: “Yesss I have this in pink and white and honestly it’s so good.” 

She also compares the Amazon dress with a luxury version in an Instagram post:

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