Is this Amazon dress TikTok‘s next viral fashion buy? There have been countless Zara finds that have sparked a sell-out through the app, as well as a strappy Abercrombie & Fitch midi that has millions of views, and counting.
So, these days it’s about predicting the next viral buy – because because when something gets popular on TikTok, you know it won’t be in stock for long.
That goes for Amazon Fashion, too, which also sees thousands of creators sharing their favourite pieces – often designer ‘dupes’ at affordable prices. The latest to pick up traction is a £35 smock dress which has a look of the designer shirred styles or ‘nap dresses’ that are continuing to conquer warm-weather dressing. And in true Amazon style, it’s available in loads of colours.
“I found a DÔEN dress dupe on Amazon & I love it,” fashion TikToker @styleidealist writes, captioning her video: “It comes in so many different colours too!”
A follower replies: “Yesss I have this in pink and white and honestly it’s so good.”
She also compares the Amazon dress with a luxury version in an Instagram post: