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The most effective eye creams in our Real Beauty Awards – “It reduced all my wrinkles!”


Tested by real women, these are the eye creams that performed the best in the Real Beauty Awards

The results are in for the most effective eye creams from the Real Beauty Awards!

Your eyes may be the window to your soul, but the skin around them is the first place we start to notice those telltale signs of ageing, such as fine lines, crepey skin and crow’s feet. Well, this is the start of the fight back.

For this year’s Real Beauty Awards, we rounded up the very best in new puffiness-reducing, dark-circle-banishing, wrinkle-fighting eye creams and sent them out to real women to trial for us for a month.

We were looking for products that really made a difference to crows feet and signs of ageing, and our testers couldn’t wait to tell us which really worked.

Fancy being a Real Beauty tester yourself? Join up here!

WINNER: Elizabeth Arden Retinol Ceramide Line Erasing Eye Cream

We used to think retinol was too much for delicate skin around the eyes – well not anymore. All our testers reported anti-ageing benefits from this.

Tester says: “Reduced all my wrinkles making them less visible, lifted eye contours and reduced eye bags. My husband said, ‘Your skin looks more radiant’. It’s a lovely product that actually does what it says.”

HIGHLY COMMENDED: bareMinerals AGELESS Phyto-Retinol Eye Cream

A plant-based alternative to retinol is the active ingredient that made this highly effective cream stand out.

Tester says: “I’m a little obsessed with eye creams – this is one of the best I’ve ever used. It achieves the near impossible task of being enriching but light, therefore not causing any puffiness. It’s also lovely and hydrating, and it reduced under eye dark circles. Fine lines around my eyes are softer and less noticeable. I am very impressed.”

HIGHLY COMMENDED: StriVectin Intensive Eye Concentrate for Wrinkles PLUS

This brand has always been strong on eye creams, and this one might be the best yet.

Tester says: “This was very good. Lines and wrinkles were much less visible. My eyes looked brighter and more wide awake. I will certainly be putting it on my Christmas list. It was an amazing product.”

WINNER: Beauty Pie Triple Hyaluronic Acid Elastic Lifting Eye Serum

A great all-round eye boost that testers said was effective on lines, dark circles, puffiness and crepey skin.

Tester says: “I have fine lines at the edges of my eyes and after only a week I could see a difference – they were much less obvious. My eyelids felt smooth and comfortable and my under eye area is much less puffy in mornings. It’s a lovely product.”

From £

14.23 (members’ price)


Beauty Pie

HIGHLY COMMENDED: No7 Pure Retinol Eye Cream

Great results on dark circles and puffiness, with improvements to fine lines to boot.

Tester says: “The laughter lines did seem somewhat less and there was less puffiness under my eyes. My skin around my eyes seemed younger-looking and brighter. I saw a definite improvement, which seemed to make my eyes more ‘awake’.”

If you fancy being a Real Beauty tester yourself, we’re looking for people to test products for us all year round – for free! Just click here

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