Online sneaker store The Edit LDN has opened its very first UK boutique in Harrods.
Located in the menswear hall on Harrods’ second floor, the 2,000 square foot space serves as the luxury department store’s first-ever sneaker reseller concession, and aims to provide customers with exclusive, limited edition footwear and high-end streetwear from brands including Yeezy, Jordan, Off-White and collaborations through to Supreme.
Commenting on the boutique opening, founder and chief executive of The Edit LDN, Moses Rashid says in a statement: “We want to expand and increase accessibility for people who want to own limited edition sneakers around the world. Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and it’s great to see such a global mega-brand engaging with the sneaker market, moreover, that we’re the catalyst to make that happen.”
“Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach, to offer the best in class service. In 18 months, we have expanded our community of buyers from avid sneaker fans to TV and film celebrities as well as professional footballers and royal families around the world. Opening in Harrods is a logical next step as we bring our unique proposition to their customer base.”
Simon Longland, Head of Menswear at Harrods, adds: “Over the past three years, menswear at Harrods has undertaken a huge transformation, that has been visible through our brand curation as well as the physical shop floor. Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy.”
“Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.”
About… The EDIT LDN.
Founded in 2020, The Edit LDN has fast become the UK’s leading online consignment store for limited edition sneakers and high end streetwear – both new and pre-loved items.
Popular with royalty, celebrities and footballers, the brand’s innovative platform connects premium resellers to a global audience offering a “deluxe experience” from discovery, packaging and delivery.