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Superdrug launches new Pride range in partnership with Switchboard Helpline


The six piece collection, out now, will help raise money to train an additional 22 volunteers and answer over 1700 calls, instant messages and emails across a year

Superdrug have six new products in their Pride line – in collaboration with Switchboard!

Are you gearing up for Pride celebrations this month? Well make your next beauty purchase count with Superdrug – as the high street pharmacy have just launched their very own, limited edition Pride capsule collection.

Featuring six new products, Superdrug have pledged to make a full donation of £10,000 to Switchboard. What’s more, the Switchboard charity logo, phone number and addition information features on all the products too.

It costs Switchboard around £450 to train and support each volunteer – so with Superdrug’s support, they will enable Switchboard to train and support 22 new volunteers. Collectively, this could amount to over 1700 calls, instant messages and emails answered across the year.

How cool is that?

Sd Studio Pride Edition Nail

Glam up your nails in minutes, with 12 sizes to fit over your natural nails for the perfect manicured look, day and night.

This month, Superdrug and Unilever marked the milestone of 5 years supporting Switchboard Helpline, with donations over the course of the partnership helping to support Switchboard Helpline’s essential work in the LGBTQ+ community, funding over 266 volunteers, and amounting to over 7000 calls, instant messages and emailed answered over the 5-year period!

In fact, 2022 marks the 5th year of Unilever and Superdrug’s partnership with Switchboard- a charity dedicated to providing vital support for the LGBTQIA+ community. Collectively Superdrug Own-Brand, Unilever, Durex, Britney Spears and Berrocca have committed to a total donation of £55,000.

Superdrug’s Chief Commercial Officer, Simon Comins, says: “We are proud to be taking a stand with the LGBTQ+ community through our continued support of Switchboard Helpline, a vital charity providing an essential service. As we pass the 5 year milestone of our partnership, we’re proud to be collaborating long term with our donations enabling over 19,000 hours of trained volunteer time in total, supporting Switchboard to continue its vital work.”

From press on nails to fake eyelashes, lube to brushes, beauty sponge and foot socks all feature in Superdrug’s Pride collection – so what are you waiting for?

To find your nearest Superdrug, we’ve popped the store location information here for ease. You’ll also find the latest opening and closing time information listed there as well.

Have you purchased any of Superdrug’s Pride range? Or have you spotted something you like? Let us know your thoughts in the comments section below.

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