Stella McCartney has partnered with British teen comedy-drama Sex Education for the Toilet, Teeth, Tits (TTT) campaign in support of Breast Cancer Awareness Month this October.
Designed to encourage people of all ages to conduct regular breast self-examinations during their morning routines, the winter 2021 ready-to-wear collection includes TTT campaign T-shirts (replacing the brand’s annual limited-edition lingerie set for this year) available in pale-blue organic cotton, with sporty front and back logo details and heat-reactive dye that turns pink when touched.
The Stella McCartney Cares Foundation will donate a post-mastectomy bra to breast cancer patients for every T-shirt sold.
For the collection’s accompanying ad campaign, McCartney stars alongside Sex Education cast members Aimee Lou Wood, Chinenye Ezeudu and Mimi Keene, in a hilarious yet informative sketch which aims to dispel myths around breast cancer, while inspiring and informing us to integrate self-checking into our regular routines through a catchy, cheeky message: use the Toilet, brush your Teeth, check your Tits.
“This year marks our seventh annual Breast Cancer Awareness campaign, and I am so proud of what we have accomplished,” Stella said of her ongoing work with the charity in a statement. “My mum Linda remains forever in my heart and motivates me to not rest until we have raised enough funds and awareness to end this horrific disease which has brought so much pain to women and families around the world. I am proud to partner with a global service like Netflix and the wonderful talent of Sex Education so that our Breast Cancer Awareness 2021 campaign can reach people everywhere.”