To celebrate the London Marathon taking place this weekend, Sports Direct is helping runners hit their stride by discounting its entire range of premium running kit and footwear for this year’s participants.
The offer is available exclusively at Sports Direct’s revamped Oxford Street flagship store from now until 3rd October – so you better put your running skills to the test and head there quickly if you want to bag yourself a bargain before the big race.
As well as this amazing discount, runners will also be offered access to Sports Direct industry leading free expert Gait Analysis service and Bra Finder tool also in-store.
With over 80% of women in the UK still wearing the wrong size sports bra, Sports Direct’s in-store Bra Studio features the nation’s first ever multi-brand bra finder tool to ensure every woman feels supported – even those running a 26-mile marathon.
The free to use tool has been developed with advice from industry-leading independent experts and uses aggregated size data to suggest the right bra size for the user.
As well as the right clothing, anyone looking to take on the landmark route needs a trusted pair of trainers to get them over the finish line – but choosing the right pair can often be a daunting and expensive task.
To help runners find their perfect fit, first time round, Sports Direct have fitted their flagship retailer with a dedicated gait analysis area.
Working with an expert from the team at Asics, customers will be invited to hop on a treadmill and then review a video of their running form, from which a selection of styles and brands of shoe at different price points will be suggested.
A spokesperson at Sports Direct said: “At Sports Direct, we know how important choosing the right kit can be for unlocking your best potential, and getting kitted out for a 26-mile run is no exception. We’re proud that our revolutionary shopping experience offers athletes of all abilities the accessibility and freedom to find their perfect fit. With the marathon finally back for its long-awaited return, we hope our in-store discount, Bra Studio and Gait Analysis services help even more people cross the finish line this year, looking and feeling their best.”
To take advantage of the offer, marathon runners simply need to show proof of participation at the checkout.