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Shoppers go wild for new No7 mascara with one sold every 20 seconds

THE No7 Lash Extender Fiber mascara has only just launched, but is already a bestseller at Boots

The new No7 has become an instant bestseller at Boots

Lengthening, thickening, curl-enhancing, eye-widening; there are so many mascara options for every lash requirement, which can make finding ‘the one’ a hard task.

So it’s not surprising brands are constantly bringing out new formulas in a bid to help you achieve the long-lasting, va-va-voom lashes you’ve been lusting after.

Dubbed as the ‘nation’s number one skincare brand’ No7 at Boots has become an extremely reliable and trusted beauty label over the years, so it’s come as no surprise that their latest mascara is a huge hit with beauty lovers everywhere.

Since launching in January, No7’s £14.95 Lash Extender Fiber Mascara sold one every 20 seconds on its first day of launch, and was the number one bestselling mascara sold in boots during the first two weeks it became available.

The trusted beauty brand promises ‘dramatically longer and fuller-looking lashes without flaking or clumping’ from its latest mascara. Enriched with bamboo fibres that aim to build lashes up and out for extended effect, you can finally say goodbye to false lashes for good.

Don’t believe us? All you need to do is head to the Boots website to read the five-star reviews, where one customer even claimed the mascara to be an ‘absolute gamechanger.’

Another satisfied shopper praised the vegan formula, posting: “Delighted to see a new fiber mascara on the No7 counter. This mascara is fabulous. Vegan friendly, lengthening, flake free, gives lashes great volume. I look as if I have false lashes on and I can use when I switch to my contact lenses. Well done No7.”

With a third saying: “I have tried every No7 mascara going but this is by far the best one! It stays all day even on my very oily skin, lengthens the lashes and gives good lift.”

With a price tag of £14.95 it goes to show you don’t have to splurge on fancy mascara to achieve ‘are those your real lashes?’ lashes.

Best of all? There’s currently buy one and get 2nd half price on selected No7 products – so what are you waiting for?

You can shop the full range of No7 Boots mascaras here.

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