It’s a wonderful day to be a ‘Selenators’ AKA a Selena Gomez true stan and part of the most loyal fandoms on the planet. Why? Because her beauty line Rare Beauty has just launched in the UK — finally!
Selena’s baby and business venture has been available for fans to enjoy across the pond since autumn last year. So, it’s only fair that her loyal UK fanbase got access to Rare, and that time is now! Rare being a cruelty-free and vegan beauty brand that features an epic diverse range of products from a buildable coverage foundation to highlighters and mascaras, covering your full makeup routine from beginning to end and it’s fair to say we are ecstatic.
Although some critics may say that the celebrity beauty world is already saturated, what can Rare bring to the table that we are yet to see? The global superstar exclusively tells GLAMOUR that she didn’t come to compete with her peers whom she admires, but to join this wonderful beauty community. “Creating this brand was a way to have open conversations around beauty and mental health and can change the industry by breaking down unrealistic standards of beauty together.” says Selena.
With 294 million Instagram followers and counting, Selena Gomez the brand, is a force to be reckoned with, but behind this colossal following and support, Selena Gomez the woman is a 29 year old full of talent and grit, who doesn’t shy away from sharing her own insecurities and her real-life, low-light reels, while carrying deep empathy for those under intense pressures to attain society’s frivolous beauty standards.
Here, she opens up ahead of the launch about her go-to beauty products from the range, her most chaotic beauty blunders, best tips to stopping intrusive thoughts, and much more Rare gems…
What would you say is Rare’s point of difference? And who did you have in mind when making it?
“My hope with Rare Beauty is that we have open conversations around beauty and mental health and can change the industry by breaking down unrealistic standards of beauty together. That’s why launching Rare Impact alongside the brand was so important to me. We created the Rare Impact Fund to help supply more people with more resources that support their mental health. 1% of all Rare Beauty sales is dedicated to the Rare Impact Fund – and with our launch in the UK, Space NK will be donating an additional 1% of their Rare Beauty sales.”