The actress has opened up about her new venture in an interview for Vogue’s latest issue, describing how this line will feel the most authentic to her, in comparison to other brands she’s been involved with promoting.
“I’ve been the face of several luxury brands throughout my career, and all of those experiences were really wonderful,” she said. “I guess I always felt that I was sort of playing a character in those campaigns, and as I evolved, I wanted to create and represent a brand that was true to me.”
The brand, which is set to launch on 1 March, is due to be a “truly universal and accessible brand”, according to a video Scarlett Johansson filmed with her co-founder and CEO Kate Foster.
The Outset’s Instagram page has over 39,000 followers already, so we can officially announce that the hype has began.
We’re not sure the exact details behind the lotions and potions that Scarlett and her colleagues have been working on, but from what we can glean from taglines like “do more with less” and “find freedom in the uncomplicated”, is that perhaps it will be naturally derived and quite minimal. Exciting.
Of course, The Outset isn’t Scarlett’s only special project. She has spoken openly about her motherhood journey – she welcomed son Cosmo with husband Colin Jost back in August 2021.
She spoke about the true wonderment of her son discovering new things as he grows up. “He’s great,” she told People. “He’s tiny. He’s making all the fun discoveries, like feet. Feet! Who knew? They’re there!”