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River Island relaunches sustainable denim collection with prices from just £28


If you’re ready to squeeze yourself back in a pair of jeans, then look no further than high street hero River Island as they’ve enlisted the help of ambassadors to help you find your perfect pair!

River Island have asked a range of ambassadors, from carpenters to musicians – to take part in their Crafted In Denim campaign

After a brief hiatus from our wardrobes, now we’re (sadly) out of our loungewear and back in real clothes – and River Island are here to help get us back to work ready!

The high street store is helping customers embrace that ‘good jean feeling’ by finding a style that suits them. Plus now that all of their jeans are made using responsibly sourced cotton, that good jean feeling can last even longer!

Whether you live in your skinny jeans, want to throw it back in retro fit mom jeans or feel like serving supermodel looks in straight leg jeans – River Island thinks their denim collection is worthy of your dedication.

Blue Ripped High Waisted Mom Jeans

They say low-rise is coming back but we’ll stick with this style heavyweight. High rise with a tapered fit in authentic denim, this is the rebel’s choice; part nostalgic, part comfy-cool!

Black High Waisted Skinny Jeans

The little black dress of denim – dependable, versatile and flattering on every body. Available in mid and high-rise with a skinny fit made from stretch denim to mould to your silhouette.

Blue Mid Rise Cropped Flared Jeans

Made from stretch denim for ultimate comfort with a mid-rise waist, cropped hems and flared from below the knee for a dreamy length made to show off your ankle boots or kicks!

Your classics are covered but don’t worry, they haven’t forgotten the new, on-trend styles either. From wide leg jeans to baggy boyfriend jeans and ripped fits – it’s time to get experimental with denim.

From sizes 4 to 28, short leg lengths to long, as well as petite, plus and maternity jeans, River Island have every fit covered – all you have to do is find yours!

River Island have enlisted the help of their denim relaunch campaign with a cast of pioneering ambassadors, each having turned their hobby into a hustle during lockdown. Menswear and womenswear are all represented; their Kidswear icons rip up the rulebook in their own way too.

From carpenters to musicians, they are all crafting something special in their field, with River Island denim by their side. Agustina Ruiz, keytar player of Los Bitchos, loves her ‘70s inspired Flares. Grifton the Jazz musician channels individuality via his Relaxed Patch Skinny Jeans. Rosie carries out acts of kindness in the standout embroidered floral jeans.

It’s safe to say that jeans were on a bit of a hiatus – but they’re back, now working harder than ever (much like us!)

So what are you waiting for? We’ve picked out a few key styles we can wait to wear back to work, down the pub and when out for a walk on the weekend with friends or family!

Have you ever purchased a pair of jeans from River Island? Or do you have a favourite style right now? After learning about their sustainable styles, are you more willing to shop there than before? Let us know your thoughts below.

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