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Napapijri Introduce Autumn/Winter 2022 Campaign – PAUSE Online


Going by the name of “Be Out There,” Napapijri encourages its audience to leave their comfort zone and express their true selves by going outdoors with their autumn/winter 2022 campaign.

A theme prevalent in Napapijri’s aesthetic, seen in the likes of their puffers and coats, mixes the idea of the outdoors with their functionality and neutral colours – all to the concept of expression and individuality, adding contrasting hues and customisation to their products such as removable arms.

The campaign was shot at Beitostølen, Norway by the Paris-based company Pavilion Noir, to connect to the elements of the outdoors and promote the idea of function and fashion as one – check out their looks below:

PHOTO CREDIT: @Napapirji FW22 Campaign



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