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Louise Redknapp unveiled as new face of NIVEA

NIVEA has unveiled singer-songwriter Louise Redknapp as its new Brand Ambassador and face of its Cellular Luminous630 range.

Designed to lighten the appearance of dark spots or uneven skin tone, the advanced treatment serum acts on existing “pigmentation to lighten spots and reduce their size, while balancing new melanin production to prevent their reappearance, for even and luminous skin”.

Louise will be supporting NIVEA and the Cellular Luminous630 range throughout 2022 within PR, social media and retailer marketing. After trying the range for herself and marvelling at the visible results, Louise will draw on her own experience of suffering with skin pigmentation and uneven tone, and share her impressive before and after images.

Commenting on her new role as Brand Ambassador, the You Got This author says in a statement: “I’m so excited to be working with NIVEA and to be the face of the CellularLuminous630 range. I’m the perfect example of someone who has always had dark spots and uneven skin, I even talk about it in my book and how self-conscious it’s made me over the years. I’ve tried every expensive cream and solution on the market but never have I found so much of a marked difference than when NIVEA introduced me to its Cellular Luminous360 products – and the results speak for themselves.”

Marketing Director NOE at Nivea Patrick Abrecht adds: “It’s a major accomplishment to be able to work with Louise for Cellular Luminous630. The proof is there to see; the difference in her skin texture between weeks 0 and 12 is inspiring and proves the efficacy of the patented Luminous630 ingredient, which was developed over 10 years of intensive research into pigmentation and melanin production. It’s our biggest ingredient breakthrough since Q10 and it’s thrilling to see the results come to light so rapidly.”

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