Gwnyeth Paltrow and Kourtney Kardashian have both tapped into the ‘wellniverse’ with the creation of their lifestyle hubs, Goop and Poosh respectively, and now both brands have taken to their Instagram accounts to announce a collab dropping at 9pm PT tonight (around 5am tomorrow UK time).
“Goop x @poosh collab coming soon…drop your predictions below,” the caption on Goop’s IG read. Meanwhile over at Poosh, the caption teased “@poosh 🤝 @goop — the collab we’ve all been waiting for. Be prepared to meet your match,” before signing off with the hashtag #pooshyourboundaries.
However, eagle-eyed viewers may have already caught wind of what the collaboration will entail on the teaser for episode 8 of The Kardashians. A preview at the end of the last episode saw Gwyneth Paltrow sit down with Kourtney to discuss the idea of partnering up. “I think it’s such a cool opportunity for two females to come together,” she said before the clip cuts to Kourtney explaining “Gwyneth has this idea to do a collab candle called Smells Like My Pooshie.”
Of course, it’s not the first time the two have crossed paths. Gwyneth previously shut down speculation that Kourtney’s brand is competing with her own in an Instagram Q&A. Responding to the question “are you upset that poosh copied you,” Gwyneth wrote, “This idea that women need to be in competition is legacy patriarchy bullsh*t, there is room for EVERY woman to fulfil her dreams. I used to fall prey to this kind of thinking years ago, so I understand where it comes from. Now I get so happy when I see new wellness businesses. There is a place for all of us, plus @kourtneykardash is a really good person and also #kravisforever.”
And Kourt and her new husband, Travis Barker, obviously think just as highly of Gwyneth. The Blink 182 singer revealed in his Open Door house tour with Architectural Digest that he’d worked with Goop on a very bespoke spin on the brand’s infamous This Smells Like My Orgasm candle. A shot of his bedside table showed the drummer sleeps next to a candle called This Smells Like Kourtney’s Orgasm. How very… romantic?
And while we’re not exactly sure what that smells like, Heretic Parfum, the fragrance house behind Gwynnie’s candles revealed the original is “an aphrodisiac that’s selfish in all the right ways” while the Goop Shop product details describes “tart grapefruit, neroli and ripe cassis berries blended with gunpowder tea and Turkish rose absolutes for a scent that’s sexy, surprising, and wildly addictive.”
As for what “This Smells Like My Pooshie” might whiff of, Kourtney has previously revealed she’s a fan of scents like “magnolia, jasmine, and iris, plus seductive notes of vanilla, patchouli, and tonka bean” when discussing her collab scent, KKW Yellow Diamond Kourtney, with sis, Kim Kardashian on Poosh.
We’ll keep you posted.
For more from GLAMOUR’s Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk