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Introducing Novel Mart – the fun indie clothing brand that blends fashion and food

Novel Mart is a new, independent clothing brand, launched in 2021, that celebrates all things foodie.

The range of comfortable and stylish clothes is perfect for summer holidays and has already gained a cult following among celebrities and food lovers alike.

From hoodies to swimwear, caps, and beach towels, there’s something for everyone in this unique collection. Each piece is available in a variety of colours and features a food or drink-focused slogan such as ‘Sushi’, ‘Cacio E Pepe’, ‘Croissant’, or ‘Rosé’.

Novel Mart drops a new collection every month. Look out for the Mexican and hot-sauce-themed collection coming soon and the Olive Oil collection, which will be added to the Italian menu.

Whether you’re a lover of doughnuts or dim sum, sangria, or sake, there’s a Novel Mart piece for you. So get ready to channel your inner foodie and make a statement in the tastiest way possible!

Prices start from £25 for a kid’s t-shirt, ranging up to £60 for hoodies. All clothing is available in multiple sizes, from S to 5XL.

Each item is made to order, so there’s no wastage, and products are shipped worldwide from Europe, the USA, and Mexico. You can order online at

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