As one of fashion’s consummate rule-breakers, acclaimed American designer Vera Wang surprised the world once again in April of this year, by announcing a rebrand of her namesake label, Vera Wang Bride, in collaboration with bridal juggernaut Pronovias.
As part of a 10-year licensing deal with the Barcelona-based group, Wang will produce a collection of 60 bridal gowns and 60 special occasion dresses, each available for purchase at a more affordable price point, with the end goal of making the designer’s clothing more accessible to a broader audience, and allowing more brides to walk down the aisle in the dress of their dreams.
A new era in Bridal fashion begins…
Known for her cutting-edge designs for both the red carpet and weddings, creating gowns for celebrities including Hailey Bieber, Kim Kardashian West, Victoria Beckham and Alicia Keys, Vera Wang has been lauded as one of the industry’s most influential bridal designers for over 30 years, with her elegant yet nonchalant sense of style creating a unique, aspirational aesthetic.
Commenting on her first collection as part of the Pronovias Group, Vera said in a press release: “The Vera Wang bride has no fear and knows herself. For her, fashion allows her to make her own choices, embrace emotion and celebrate individuality. Through my designs, I want to show respect – respect for the design process. Respect for quality. Respect for imagination and individuality. But most of all, respect for women.”
Check out some of our favourite gowns and dresses from Vera Wang’s new Bridal collection below: