Lagos-born brand HOMECOMING have set their sights on yet another collaborative project as they join forces with whiskey brand Jameson and Amsterdam-based collective Patta for their new #ALLCONNECT tour.
Looking to “widen the circle, expand horizons and connect creative communities across Africa and the global diaspora”, HOMECOMING’s #ALLCONNECT tour is set to take place at three different locations across the world, starting in London and then journeying to both Atlanta and Lagos. All three brands have joined forces to celebrate the tour and cement cross-continental connections, collectively unveiling a limited-edition t-shirt capsule to go along with the #ALLCONNECT tour. This capsule boasts four different colourways of the collaboratively branded piece, which arrives in pink, green, white and black versions. Each individual piece represents the three cities that the #ALLCONNECT tour will be touching down in, with the HOMECOMING and Jameson signature brand colours adding that touch of collaborative branding. Additionally, all profits from this limited-edition t-shirt collection will be put straight back into African art and culture, with all revenue going towards WAF Skatepark in Lagos, which is a cultural and cross- generational exchange project supported by WAFFLESNCREAM, Nigeria’s first skateboarding company.
The #ALLCONNECT tour will begin on August 29th in London, then Atlanta on September 3rd, before ending back in Lagos on September 11th. The limited-edition t-shirt collection is available to shop now via the HOMECOMING website.
Check out imagery below.
PHOTO CREDIT: @HOMECOMING