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H&M launch new 80s-inspired collection that’s perfect for the party season


From dazzling sequinned numbers to sumptuous velvet dresses, H&M’s new Innovation Circular Design Story collection is really something special

Everything in the new range looks absolutely stunning

The Christmas party season is finally here and there’s no better excuse to go OTT with sequins and bold colours.

Just in time for those festive celebrations, H&M has released a super-chic collection of brightly-hued dresses, dazzling accessories, bold footwear and more.

The Innovation Circular Design Story collection is not only full of stunningly beautiful pieces, but also H&M’s latest step in its sustainability initiative.

It features garments made from recycled and recyclable materials, with each piece thoughtfully designed to last for seasons to come. We can’t wait to get our hands on it.

You can view the entire collection here, or shop our top picks below.

Draped velour dress

It doesn’t get more elegant than this short, fitted dress in soft velour.

Featuring padded shoulders, the dress is double-layered for a smooth finish.

Jacquard-patterned shirt

In a softly draping jacquard weave, this gorgeous shirt features buttons down the front as well as dropped shoulders and wide sleeves with a wide trim at the cuffs.

Short bow-front dress

This one-shoulder dress is giving us all the 1980s nostalgia. Offered in a vibrant cerise pink shade, it would make the perfect New Years Eve party outfit.

Dramatic-sleeved dress

Make a statement in this beautifully designed sequined dress, which features a deep V-neck, overdimensioned shoulders and an open back.

The large sleeves have been filled with tulle to create stunning volume and taper at the cuffs.

Patent trenchcoat

Stay stylish all winter with H&M’s double-breasted trench coat in patent imitation leather.

Its medium length and shiny appearance makes for the perfect party season cover-up.

The high street chain used materials like cellulosic fiber produced from sustainably sourced wood pulp, recycled polyester made from waste bottles, and other environmentally friendly fabrics to create the new line.

Materials like cellulosic fiber produced from sustainably sourced wood pulp, recycled polyester and more make up the body of the garments.

Not to mention, everything looks absolutely spectacular.

Think figure-hugging bodycon, 1980s shoulder pads and dazzling sequins – all carefully designed to make sure you look the part for any glitzy event in your calendar.

The dresses have been crafted and contoured to perfection and are bound to have you standing out on the dance floor.

“People have a certain image in mind when they hear about circularity,” explained Ann-Sofie Johansoon, the Creative Advisor at H&M.

“With the Circular Design Story, we want to show that it is possible to design a stylish collection that is fun and incorporates circular design principles.

“We want to present new possibilities and give hope for a more sustainable future.”

Ella Soccorsi, Concept Designer at H&M added: “Fashion has the power to transform, energise and empower.

“The collection is a tribute to that and to the special anticipation you feel when you style yourself just before the party, full of joy to spend the evening with friends.”

H&M’s Innovation Circular Design Story collection is available online and in selected stores, whilst stocks last.

To find out your nearest branch of H&M, you can use the retailer’s store locator tool on its website.





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