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Fjällräven announces new fully customisable Kånken Me platform

Fjällräven has announced the launch of a new platform that will give fans the chance to take full control of the design of Kånken bags and create new designs that reflect their personalities.

Named Kånken Me, the platform will offer a choice of 14 colours and 15 customisable parts for a total of over 100,000 billion possible combinations. You will also be able to create a shareable link to your bag design so you can collaborate with friends.

Henrik Andersson, Global Creative Director at Fjällräven, says “With Kånken Me we want to celebrate the global community with all its creativity using Kånken as a canvas for self-expression.”

Kånken Me is planned for launch on 18 October 2021 and will start with limited drops of 1,000 Kånkens each week. Each custom-made design will be shipped within 3-4 weeks after submission.

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