Swedish outdoor brand Fjällräven and California-based mountain bike brand Specialized have joined forces to create their first joint collection: ‘The Great Nearby’.
This ongoing partnership is intended as an exchange of ideas and cultures to help more people discover the joy of being in nature. In The Great Nearby, the brands invite you to “Get friends and family together, get out there. Get lost while you find yourself. Discover new trails and new perspectives. Break bread and tell stories. And fall asleep gazing at the bright white stars.”
The inspiration for the campaign comes from the idea that you don’t have to travel far and you don’t need much to explore the great outdoors. With your trusty bike and a few select pieces of gear, you can easily explore the green spaces around your city. Whether it’s a picnic in the park with friends or a weekend family camping trip, this is your invitation to get outside and enjoy nature.
The collection includes a selection of unisex and multi-functional clothing as well as biking accessories. By combining the brands’ expertise in hiking and biking, the collection is designed to be comfortable and functional for any adventure.
Some standout pieces from the collection include:
The S/F Räven Anorak – an updated version of the ’70s original with an on-bike fit designed by Specialized. The waxed fabric keeps out wind and rain and reflective panels help keep you safe on evening rides.
The Cool Cave System – a quick-attach pannier that holds all your essentials for the morning commute or a day on the trails.
The Cave Pack – a hardwearing backpack that fits perfectly with the Cool Cave System. It includes a laptop sleeve and works equally well for city essentials or a weekend away.
The Cave Lid Pack – a versatile protective cover for the Cool Cave System that can also be worn as a cross-body bag or hip bag.