An incubator of talent, Fashion East once again presented the next generation of designers on its London catwalk. This season the designers who showed were Maximilian, Chet Lo, Jawara Alleyne, Goom Heo and HRH.
A running theme of skimpy and sexy looks could be found across the collection’s, a possible response to London’s nightlife being back in full swing, which started from the off with Maximilian who opened the show. In his third and final year as part of fashion east, this was the designer’s first runway show after the pandemic put a halt to fashion shows. Bringing a mixture of playfulness, sensuality and glamour, the collection saw the designer continue to build on his signature look which has brought him much acclaim.
Second in line was Fashion East newcomer Chet Lo. The designer, who has already dressed Kylie Jenner, presented his signature spiked fabric on everything from figure-hugging dresses to sandals and oversized handbags. Jamaican-Caymanian designer Jawara Alleyne then experimented with draping, gender roles and proportions in his second Fashion East collection where he says his focus was on having fun.
Moving back to Korea after almost a decade in London, Goom Heo also seemed in a playful mood when creating her collection. Presenting a victorian ruffle collar in red, layered over a blue sleeveless hood and a white and black bib tucked into tight shorts, the final look of the collection encapsulated the disorder and freedom which the clothes presented. Closing proceedings, Hannah from HRH was inspired by swimwear, tackling the subject through a Y2K lens. Complete with oversized sunglasses, bright hues and bejewelled detailing, the early-2000s nostalgia was unmissable.
To go into the intricacies of each designer in this roundup is an impossible task, however, it is clear that the names in this year’s Fashion East show are ones to watch out for.