Menswear label Farah has announced a new collaboration with Urban Outfitters, that will see the two brands launch a collaborative collection for Autumn/Winter 2021 reworking “hero pieces from its archives”.
Classic styles and silhouettes set to feature in the collection include Farah’s ‘Ladbroke’ trouser, the ‘Maida Tricot’ track top (which has been recreated in the same authentic fabric) and the ‘Westbourne’ knitted polo, as well as the re-issue of the ‘Holland’ shirt in the ’70s original stripes of brown and beige, and the ‘Acton’ cardigan which has been reimagined in new colours.
The collaboration will also include the original ’70s slacks’, which launched the brand, complete with details such as the 45° angle pocket, the double belt loop and the poly twill in an authentic Farah check design.
In a press release, an Urban Outfitters menswear spokesperson says of the collection: “For this exclusive collaboration we reimagined Farah’s archive to design a collection that feels fresh for today. Farah’s association with music and the prominent subcultures of the 70s inspired us to recreate iconic styles from the brand’s heritage.”
Originally founded in Texas back in 1920, Farah’s initial collections consisted of constructed and durable workwear, all designed to provide support and comfort to those working in industry. Re-born in the UK during the 1970s, and becoming famous for its slim, sharp, hopsack canvas trousers, the label played a key part in the style of Mods, Rude Boys, Casuals and the ’90s indie music scene, with each sub-culture making the signature Farah F Tab its own.
In 2021 the brand is fully committed to championing the importance of sustainability in fashion, with its basics collection, and many of other fashion lines made with 100% certified organic cotton, which typically requires far less water and chemicals to produce than conventional cotton.