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Emma Watson Directs and Fronts Prada Paradoxe Campaign


Emma Watson has joined forces with Prada, to front a campaign for the brand’s upcoming women’s fragrance launch.

Sporting micro bangs framing her face, Watson, the “embodiment of the disruptive, encompassing spirit of Prada’s new fragrance”, makes her directorial debut with the campaign, shot for print by British photographer Harley Weir.

The British actress and UN Women Goodwill Ambassador says ahead of the upcoming launch of the Italian brands as-yet-unannounced fragrance: “Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions. It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.”



Whilst Prada Beauty’s International General Manager Yann Andrea says: “Emma Watson possesses an empowered elegance and a mindful, engaged spirit, determined for positive evolution – the perfect embodiment of Prada’s new feminine fragrance. Her sprawling body of work, from acting to activism, is beyond inspirational, each a signifier of her authenticity and ability to inspire emotion and speak to a young, engaged generation who demand authenticity.”





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