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Dua Lipa Launches Lifestyle Newsletter: Service95

Let’s face it, we could all use a little more Dua Lipa in our lives. Whether she’s holding the government to account or pioneering the revival of certain fashion and beauty trends (hello butterfly motifs and the beehive hairdo), Dua is no stranger to sprinkling an extra dash of joy into our daily lives. 

It’s perhaps no wonder then, that the Cold Heart singer has decided to make the move into our inboxes every week via a lifestyle newsletter, Service95. And guess what? The first one has just dropped – and it certainly lives up to our expectations. 

In the newsletter, Dua writes, “Six hours a day and then some… That’s the time I’m putting in rehearsing for my upcoming Future Nostalgia tour. Oh, and I’ve also taken on another full-time job; Service95, the exciting global style, arts and culture newsletter you’re reading right now.”

The newsletter also contains a list of Dua’s top five restaurants in London, an essay about accessibility by Sinéad Burke, a profile on Hong Kong’s “Inclusive Roller Derby Crew,” and an article about Amapiano, “The New Wave Of South African House Music.” How’s that for variety? 

The ‘90s butterfly Y2K fashion trend has graced Dua Lipa’s Instagram feed again – here’s why it’ll be fluttering into your wardrobe this season

Talking about the inspiration behind the name, Dua explained, “I was born in 1995 and I’ve always seen myself as someone who is of service to my fans and my followers.” She adds, “I wanted to create a little hub and a platform that encapsulates exactly that.”

In a video Dua shared on Instagram last year, she said, “Service95 is a weekly newsletter where we’ll be sharing words, stories, cultural recommendations, and more from a plethora of global voices that I love – that I trust – in fashion, beauty, in the arts, in politics, in global issues, and tonnes more from some incredibly talented writers and editors – that are both established and emerging, from all over the world.”

Dua added, “I’m a big reader and I think of myself as fairly plugged-in, but I’ve noticed a shift over the past year or two when it comes to what I want to read, and what I’m most drawn to. My hope is that Service95 will really broaden the types and scopes of stories that you’ll be able to read, covering topics in ways that you probably wouldn’t read elsewhere.”

Dua treated us to a little insight into what the newsletter will contain, saying, “I’ve been my friends and family’s go-to when it comes to recommendations. I have obsessively been making lists since I was a child – it’s a way for me to find order in the chaos. 

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