Diesel recently rolled out its new advertising campaign for the autumn/winter 2022 season.
Dubbed “Larger-Than-Life,” the series of shots put models, wearing the label’s latest collection, as giant billboard cutouts competing with the large skyscrapers and towers. Captured by photographer Johnny Dufort, creative director, Glenn Martin, clearly shows his vision of the Diesel world, adding the signature diesel logo to knits and reversible jackets. The Canadian brand’s staple denim looks are making a return with a variety of pieces, such as dresses, shirts and bags, while some items are layered and textured to give that frayed look around the pockets or waist.
Check out some shots of the campaign in question below:
PHOTO CREDIT: @Johnny Dufort