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Daily Paper & Ajax Unveil Collaborative Pre-Match Collection – PAUSE Online


Amsterdam-based streetwear outfit Daily Paper has put forward yet another collaboration with Dutch football team Ajax and sportswear giants adidas, teaming up for a new pre-match clothing collection.

Having recently unveiled a collaborative Daily Paper x Ajax third kit for the 2022/2023 football season, the streetwear collective are back at it again with the reigning Eredivisie champions as the duo team up for a new pre-match collection. Looking to champion “[…] our community of Amsterdam natives, creatives, entrepreneurs and local businesses”, Daily Paper have stepped forward with an extensive capsule collection that features a pre-match jersey, anthem jacket and matching bottoms, a warm-up top, a hoodie, scarf and a captains armband. All pieces are inspired by the Pan-African flag, utilising the infamous red, green and black colour scheme of the traditional flag, with some standout pieces including the pre-match jersey, which boasts an all-over Daily Paper monogram print, a pre-match anthem jacket, as well as Daily Paper branded terrace scarf.

The Daily Paper x Ajax x adidas pre-match collection is available via pre-order now on the Daily Paper website, with a wider release pencilled in for October 2022. Check out campaign imagery below.

PHOTO CREDIT: @Daily Paper



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