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Coca-Cola and Disneyland Paris launch new collaboration – LDNFASHION

Coca-Cola and Disneyland Paris have launched a new collaborative capsule collection to celebrate the much-loved entertainment resort’s 30th anniversary.

Made up of eight pieces, the limited edition ’90s-inspired apparel and accessories collection focuses on “modern classic silhouettes” and includes a selection of straight-cut tees, hoodies, crewnecks and baseball caps, each featuring Coca-Cola and Disneyland Paris branding, which for the first time have been reimagined as a joint logo.

The collection is available in grey, washed-red and egg-white colourways – a take on the instantly recognisable palettes of both brands.

The collaboration has been curated by fashion and lifestyle platform, Highsnobiety as part of ‘Highsnobiety’s (Not) in Paris’ – the fourth installation in its series of bi-annual digital exhibition, commerce and experiential programming during Paris Fashion Week Men’s SS23 season.

Aylin Kosova Bilgin, Head of Coca-Cola Europe, said in a statement: “We’re excited by the launch of the collection with Disneyland Paris as there is a striking simplicity in two brands, both well versed in driving the cultural conversation, coming together to create real magic in a new and unexpected way.”

“Coca-Cola has always been a part of the conversation around fashion and for a brand with our heritage, we’re continually innovating to find new ways of showing up in the cultural conversation to surprise the next generation of tastemakers. The ‘Classic Paris’ collection is a fun step-change and reflective of our real magic proposition, whilst still remaining true to a culturally connected audience.”

The Classic Paris collection is available to purchase now via Coca-Cola’s concept store in Covent Garden, London and online at Highsnobiety’s shop.

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