As a celebrity MUA, clients and people in general always ask me what are my top tips for the best soft glam. I get it, the “soft glam” trend will never go out of style. In the traditional sense, when people say I want soft glam they mean a smooth, radiant, and airbrushed skin finish not necessarily exclusively in neutral colours but with the blending and aesthetic integration of the shades to create that ‘soft’ effect.
It has been around for many decades, but I remember it really made its mark in the early 90s. I’ve always loved watching old R&B 90s music videos, just for the effortless beautiful soft glams the supermodels, video vixens, and the artists like Brandy and Gabrielle Union wore and even more recent references like Adele, I love what Anthony H. Nguyen is doing with her looks.
Nicky Posley is the MUA that I feel most influenced my soft glam style. I loved how he always did that always matte, super smooth, very nude (taupe’s, browns, beige’s), and drop-dead dreamy soft finish. Although traditionally the soft glam is all about everything being completely matte texture, I always love to sneak a little shine into the lips.
Now let’s get into how to bring the ‘soft glam’ to life! I’m going to give you the six easy steps I swear by to achieving the perfect soft glam:
Step one: Matte Primer
Primer is essential for every makeup look because it acts as a protective layer for your makeup. It increases the longevity of your makeup and creates a smooth canvas to start working on. For the perfect soft glam, it’s essential to use a matte primer because we want the skin to look less shiny and more velvet matte texture. This Bobbi Brown primer will give you exactly that, by blurring the appearance of pores and absorbing oil. For the perfect application use your fingers or a foundation brush.
Step two: Foundation
I absolutely love to use a full-coverage matte foundation when I’m creating a soft glam on set or for a special occasion. It literally gives the most beautiful skin, where it’s full of life but with no signs of grease, oil, or shine. It’s giving — perfect velvet complexion. Which is exactly what I need for the best soft glam. I love to apply it with a sponge or a dense blending brush.
Step three: Brightening Highlighting Concealer
I personally love to go two shades lighter than the skin tone I’m working on to ensure I can provide that gorgeous bright under-eye effect. A good full-coverage liquid concealer that has a creamy, blendable texture that dries to a natural and undetectable finish works perfectly. It leaves the skin looking flawless yet soft and comfortable. I always try to apply concealer using a sponge.
Step four: Setting Powder
Setting the face for that soft matte feel is imperative for the best ‘soft glam’ look. A good powder is perfect for giving a light set all over the face and also for taking the highlighted areas to the next level by using that “baking” method. After all, when it comes to a soft glam if you’re base ain’t right, you better start all over.
Step five: Eye Shadow
The eyes are essential because the tones and textures used are what really sets the precedent for that soft glam effect. It’s all about using the perfect nudes and browns for your skin tone. I love to define the eye by softly blending out the perfect deep brown shadow into my crease, then using a soft nude beige on the lid. So dreamy…
Top tip: No matter what skin tone you are, use a soft orange as a transition colour, trust me on this one. That will give you that really soft and neutral finish.
Step six: Blush
Blusher is one of my favourite products to use on any face for nearly every type of look. It literally brings life back into the skin and truly makes the skin look super healthy. When I’m creating a soft glam, I love to use the blush on the apples of the cheeks and on the tip of the nose. That soft pink shade on your complexion means it lifts the skin, giving the illusion of plumpness and cheekbones without being overly dramatic.
Step seven: Lipstick
To finish the look and complete the soft glam I always go for a fresh nude lipstick and the Fenty Beauty’s Unbuttoned Liquid Paint is just perfect. I always pair it with a brown lip liner to match the complexion I’m working on. I love to layer it with a gloss but that’s totally down to preference.
Top tip: Go around the lip line with concealer on an angled brush to really define the liner and the lipstick.
Bonus tip: I like to sometimes use a setting spray in between the steps, especially step two and three to really set the foundation in before I go in with concealer. Then blot the makeup sponge or brush around the face to really set the foundation in place, and then and only then I go on to the following steps. This makes the blend out easier to do and gives you that epic flawless finish.
Soft Glam life never looked better.