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Burberry Unveil new Reflective Sculpture Experience in South Korea – PAUSE Online


Stepping up their ‘immersive experience’ game, British label Burberry recently launched their first-ever brand experience location in South Korea which is every bit as opulent as you’d expect.

Situated on the country’s Jeju Island, the gleaming mirrored structure takes inspiration from the surrounding natural environment, including the nearby Sanbangsan mountain, and mirrors the topography of the area with its shape. Constructed using an all-over reflective surface, the interior sees a relatively subdued store space, by comparison, comprising a slew of the label’s outdoors apparel alongside an innovative art installation, while the Thomas Café offers respite just a short distance away.

Check out some shots of the new space below and for more information head over to the brand’s website.



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