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Burberry introduces the ‘Lola’ bag

Burberry have revealed its latest ad campaign for the ‘Lola’ bag – a staple accessory for the British fashion house, designed by Riccardo Tisci.

Shot by Torso Solutions, with styling by Suzanne Koller, the campaign stars Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards, and amplifies the “multifaceted energy” that lies at the heart of the bag.

Presented in a distinctive visual language – functional yet spirited – the campaign locks onto the bag’s “gravitational pull” and celebrates Lola’s status as a signature Burberry bag.

“An ode to strong women the world over, ‘Lola’, at the very core, embodies an attitude – she is strong, sensual and intelligent all at once.” Tisci says in a statement. “For the campaign, I really wanted to celebrate that attitude and all of the facets that make up the Burberry woman, so together with Torso, we created a fantasy world where she is free to exhibit her strength and be captured in all of her beauty from every angle. Strong women have always inspired me beyond limitations, and Bella, Lourdes, Jourdan and Ella embody that spirit. They represent femininity at its most powerful and the essence of that attitude that is inherently ‘Lola’.”

The ‘Lola’ bag is available in a variety of sizes, styles and colourways globally in Burberry stores and online now.

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