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British Label Lazy Oaf Celebrates 20th Anniversary with Capsule Collection – PAUSE Online


Marking two decades in business, British label Lazy Oaf recently debuted their 20th Birthday Collection which serves up a concise selection of wares that pay homage to the label and its notable milestone.

Centring around their most loved prints and pieces from the last 20 years, the limited-edition 38-piece offering sees the label recreate some of their most iconic styles and release them in three weekly drops on October 14th, 21st and 28th. Speaking on the release, Creative Lead, Shirley Webb commented:

“We wanted to create a collection that marked the history of Lazy Oaf, so we trawled through our archives and picked out some of our most loved prints and designs from over the years . We also wanted to make it feel extra special by elevating the design and fabrication, like using a custom made faux fur for the Never Picked Furry Coat, and giving our iconic cloud print a birthday update with fabric woven with metallic threads in the Silver Linings Brocade Dress.”

Check out some shots from the accompanying campaign below and shop the releases as they drop online.



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