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Boots shoppers praise ‘holy grail’ £7 foundation that ‘lasts all day’

Beauty fanatics are raving about this affordable foundation – and it’s not hard to see why

The budget foundation has received plenty of five-star reviews

Boots shoppers are going wild over this £7 foundation – and they’re calling it the “holy grail.”

High street retailer Boots is well known for its extensive range of beauty products, toiletries, hygiene supplies, essentials and more.

The store stocks high end brands, budget friendly offerings and its own range of items, too.

Now, an affordable foundation by beauty brand Wet N Wild has been receiving praise online, with one customer even stating “this foundation is way better than all high end foundations I have tried.”

According to the Boots website, the Wet N Wild Photo Focus Foundation, which is priced at £6.99, was tested “under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.”

There’s six different shades to choose from to suit all skin types



The product was specially made with a matte, light-diffusing complex to “give your skin #nofilter perfection.” You can also choose from six different shades to find your perfect match.

The foundation has racked up plenty of five star reviews on the Boots website – so it’s no surprise that it’s extremely popular with beauty lovers.

Among the reviews, one shopper said: “Holy grail foundation! After searching through loads of different foundations I have finally found my favourite!

Does not feel heavy on the skin at all, looks very smooth and not cakey at all while still providing medium to full coverage as it is very buildable, product lasts all day and always looks fresh which is hard to find, especially when you have temperamental combination skin. 100% recommend, amazing product and the low price is a bonus! Way better than all high end foundations I have tried.”

Another wrote: “This foundation is absolutely amazing! The coverage and colour match is unreal and definitely competes with the higher end brands. I love how light weight it feels and how flawless it makes your makeup look. I couldn’t recommend more!”

A third shopper added: “Brilliant for the price! I bought it due to seeing so many good reviews and I’m so pleased. Great coverage and spreads well when using a sponge or brush. Amazing for the price!!”

Wet N Wild Photo Focus Foundation is priced at £6.99 and is available here.

Best of all? The foundation is eligible for Boots free beauty box offer when you spend £20 on selected cosmetics – great if you’re stocking up on toiletries or new makeup.

Inside the beauty box, you’ll receive goodies from L’Oréal, Maybelline, Rimmel London, No7 and Sleek worth over £60 – but it could be yours for free.

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