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boohooMAN Debut Collaborative Drop with Shaqir O’Neal – PAUSE Online


The latest in a long line of collaborative drops, British fashion giant boohooMAN recently debuted their latest partnered release, this time around teaming up with American athlete Shaqir O’Neal for a new ‘Tall Range’ edit.

While best known for being the son of former NBA star Shaquille O’Neal, the 18-year-old rising star has begun forging his own path in the realm of college basketball playing for Texas Southern and now, dabbling in the world of fashion. Spanning a slew of wares from the retailer’s line suited to those above average height, the likes of graphic tees, bold prints, faux leather and puffer coats arrive in a mainly earthy, tonal colour palette – which is further complemented by the accompanying campaign. Speaking on the release, Shaqir commented:

“I got to choose pieces that were personal and quality for people my size. There are definitely a few statement pieces in the collection, like the jacket, and that’s what I want to do this year. I want to make a name for myself in basketball and in fashion. It’s a new era of college sports and I wanted to show how NIL athletes can get opportunities in fashion too. This shoot with boohooMAN was a good way to do something creative and take things to the next level. I’m excited for everyone to see this collection!”

Check out the campaign in full below and shop the release via the boohooMAN website now.



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