But, while with the help of an elite glam squad, the shade looks exceptional, how easy is it really to pull off blue eyeshadow IRL?
Anyone who’s been burned by Insta makeup before will know; Instagram smash-hits are a lot harder to get right than they look. A haze of mustard yellow shadow might look effortless on someone else’s grid, but completely mortifying in the cold light of day. So… blue – yay or nay?
The good news is, it’s just makeup. It washes off. Even if you look like you’ve just been on a bender, you can use your face cloth to erase the lot and pretend like it never happened.
But, makeup pro, Muriëlle van Schaik, shared how she makes the shade work in a TikTok video. Her secret? If you’re doing a smoky take, ground it in a more classic base. She starts by creating the smokey wing shape with a more traditional black shade from the Morphe X Ashley Strong Artistry palette which she blends across her lid and halfway under her eye before applying the shimmery dark blue shade on top, in the centre of her lid and over the black shadow under her eye.
To give her eyes a mini sparkly glow up, she dots some shimmery highlighter on the inner corner of her eyes, then for some extra definition, she runs some navy blue liner (LH Cosmetics Flash Crayon in Atria) along her top and bottom waterline, winging it out at the outer edge.