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Beauty Bay and Little Mix’s Jade Thirlwall launch limited edition eyeshadow palette


Containing 42 shades, with a mix of mattes and shimmers that represent Jade’s passion for crystals, spirituality and astrology – this is one eyeshadow palette you’ll want to add to your collection

Containing 42 different shades – with 24 mattes and 18 shimmers, this eyeshadow palette from Jade Thirlwall and Beauty Bay is at the top of everyone’s Christmas list

We all know and love Little Mix for not only their songs, but fashion and beauty looks too. So you could imagine our excitement when we heard the news that Jade Thirlwall was launching an eyeshadow palette with British retailer Beauty Bay.

The Jade Thirlwall x Beauty Bay 42 Colour Palette is a 42 pan combination of mattes and shimmers that represents Jade’s passion for crystals, spirituality and astrology. Plus it costs just £30 – which is a bargain for so many exciting and vibrant colours too.

The vegan and cruelty free palette features 24 mattes and 18 shimmers. When creating the palette Jade wanted to include a variety of different colours which are perfect to use on their own or mixed together. Whether you’re into bright and bold make up or prefer more neutral tones, there is something for everyone!







Wow – so many gorgeous colours for just £30!



Featuring a cosmic, bright colour story in Beauty Bay’s iconic blendable, long lasting and intense pigment formula, the palette has been designed so fans can push boundaries and create out of this world makeup looks.

Jade said: “I’m over the moon to have created this palette with Beauty Bay. I’ve always been a huge fan of Beauty Bay and their eyeshadow formula from when I’ve worked with make up artists over the years. I knew that together we could create my dream palette, something which my fans can use to create out of this world of lewks!”

“All 42 shades have been lovingly created to represent my passion for crystals, spirituality, astrology and believing that the universe has a gorgey path for all of us. From coming up with the shades and giving them the perfect names, creating this cosmic palette has been such a magical experience”

David Gabbie, the CEO of Beauty Bay said: “Like Beauty Bay, Jade is beauty obsessed and loves to push boundaries and create the unexpected with everything she does.”

“A global popstar with her pulse on emerging trends, we were drawn to working with Jade because she is an incredibly talented artist with a huge interest in beauty but also because she is an icon for self acceptance and self-love. Jade is an authentic fan of Beauty Bay, which was important to us. We hope that the creativity that Jade has poured into the palette will inspire our community and Little Mix fans to create their own unique looks which are out of this world”

Will you be adding this gorgeous palette to your makeup collection? Or perhaps gifting it to a friend or family member who’s obsessed with Little Mix and Jade? Let us know your thoughts in the comments section below.


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