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Beats and Kim Kardashian Team Up for Beats Fit Pro Release – PAUSE Online

The latest in Kim Kardashian’s neverending list of admirable ventures, the American entrepreneur has teamed up with Beats for the release of the first-ever custom collaboration for Beats Fit Pro, the brand’s latest true wireless earbuds.

Fusing the worlds of fashion and functionality, the ‘Beats x Kim’ collaboration sees the electronic company’s revered high-quality audio tech outfitted in Kim Kardashian’s signature minimalistic aesthetic. Releasing in three neutral colours: Moon (light), Dune (medium) and Earth (deep), the stripped-back look serves as a seamless transitionary addition to any outfit through the day’s activities, from the gym to the office and everywhere in between. Speaking on the news, Kim commented:

“I wanted to break away from the idea that headphones have to be colorful to make a statement, This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”

Check out some shots from the accompanying campaign below and shop the ‘Beats x Kim’ offering online and via select stores from August 16th.

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