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Balenciaga Continue “The Lost Tape” Theme with AW22′ Campaign – PAUSE Online


While the spring/summer releases roll out in earnest, the world’s luxury labels have already turned to the next season with the beginning of the autumn/winter 2022 campaign debuts.

One of the first out the gate, Balenciaga expands on its “The Lost Tape” theme with its latest set of promotional shots. The first in a new multi-campaign series, the likes of Aya Nakamura, Bella Hadid, Kit Butler, Zuo Chen, Abdou Diop, Inti Wang and Lina Zhang are lensed by British born Nadia Lee Cohen in a selection of shots that exude the alluring vibes of ’90s advertising.

Check out the campaign in question below and pre-order the AW22′ collection via the Balenciaga website now.



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