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Arctic Army launches pop-up at Flannels London store


Following a roll-out at Flannels stores across the country, Arctic Army has this week launched a new pop-up at the multi-brand retailer’s London store on Oxford Street.

To celebrate this milestone, not to mention the achievement of opening a pop-up shop on one of the most world’s famous high streets, a special event took place in the capital last week, with some stylish personalities stepping out to mark the occasion.

Originally founded in 2017 by Creative Directors Ed Jefferson and Paul Waite, Arctic Army has long made strides in re-defining the outwear category, with the duo setting out to create a brand that would encapsulate a fresh and unique aesthetic for the athleisure market. From Swarovski-embellished creations to signature bombers, Arctic Army describes its clothing as “luxe, bold and instantly recognisable”.

Arctic Army AW21

Arctic Army

The Arctic Army AW21 collection adopts an unapologetic approach to streetwear, with garments across all categories presented in brave, high-voltage shades. Simple silhouettes combine with a maximalist approach to pay homage to the ‘forever mood’ of the brand, with glamorous pieces referencing ’90s rap and R&B culture. The line also sees Arctic expand its range of statement outerwear, with the debut of its first-ever jersey collection.

The AW21 collection will be available to purchase at selected stores, and online at thearcticarmy.com.





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