Finally – the clothing partnership we’ve always wanted and dreamed of!
Yes online fashion brand In The Style have announced that they are launching a new collaboration, called the People’s Collection, with the face of the brand being none other than TV legend, Alison Hammond.
The collection will be the brand’s most inclusive to date, and will also involve the customer at every step of the way – to ensure that each piece is exactly what women shopping for clothes really want.
With Alison on board, the brand will be continuously talking to its customers, taking them on the design and production journey – and making sure every piece is wearable for every shape and size.
The collection will be launching in a few weeks time from the In The Style website.
It will be available in sizes 4 to 30 with petite and tall options too. This is the biggest size run currently on the market and Alison has said that she’s “really proud to be doing this as a brand.”
Alison also stated that “I’m so excited to be teaming up with In The Style for the People’s Collection! I’ve always loved everything they stand for, so being a part of their most inclusive collection to date is really amazing!
I can’t wait to start working on it with lots of input from the public. I can tell it’s going to be something really special – so stay tuned!”
In The Style’s CEO Adam Frisby said: “We are so proud to be working with Alison Hammond as the face and voice of our People’s Collection. This collection is about our customers and so many of them voted for Alison – and she really does encompass everything In The Style is about. She will be listening to our customers and representing them throughout the design process.
We want this collection to help women of all shapes and sizes feel their best and feel confident in what they wear. Alison really will be the voice of the people, and will be helping us gain a real insight into what women want to see in a clothing range. We can’t wait to get started with Alison – and really bring this amazing campaign to life!”
Now we have no further details about what we can expect from the collection yet – but going by Alison’s wardrobe on This Morning, we’re hoping for some bright colours, gorgeous patterns and of course, some animal print for sure.
Are you excited for Alison Hammond’s collection from In The Style? Is there an outfit you’ve seen her in recently and hope something similar will appear? Let us know what you think in the comments section below.