To celebrate the finale of their ‘made Originals’ campaign, adidas has organised a two-day event in Ambika P3 which will see live appearances from the likes of SLOWTHAI, Siobhan Bell and GirlsdontSync.
In the underground space, guests will be scanned to create a personal 3D avatar of themselves that will be directly sent to their phone along with a wide assortment of experiences that include immersive workshops, exploring adidas digital gaming space ‘adiland’, and even customise apparel and Stan Smith shoes.
The space will also be split up into three main areas; In ‘The Park’ zone designed by Blondey, guests will be allowed to skate, play and create, meanwhile in ‘The Tunnel’ is where a physical archive of Adidas Originals lies, taking consumers through a multimedia experience. Finally, ‘The Core’ zone is where gaming and music are fused to create an immersive experience with the help of Black Girl Gamers.
Head over to the Adidas CONFIRMED app to get your hands on the tickets.
Address: P3 AMBIKA (35 Marylebone Road, London, NW1 5LS)
- Friday 30th – morning 11am-1pm, afternoon 2-4pm, evening 6.30-11pm
- Saturday 1st October – early afternoon 12-2pm, late afternoon 3-6pm
PHOTO CREDIT: @ADIDASORIGINALS