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A$AP Ferg Re-Launches Premium Belt Label Devoni – PAUSE Online


Reigniting a creative outlet first conceived fifteen years ago, American artist A$AP Ferg recently announced the re-launch of his premium leather belt brand Devoni.

Initially inspired by his father’s work in design and fashion, the brand took off about the same time as Ferg’s music career and, resultingly, was put on hold as the entertainment industry took all of his time and attention. Now with the ability to devote the energy and resources he always intended to put towards it, it’s set for a revival with two key styles coming out the gate.

Focusing on an elevated approach with intentions for people to “cherish their belts like art pieces,” each Devoni belt is made in New York City of premium Italian leathers or vegan leathers and, admirably, a portion of the proceeds from all sales will go directly to charitable organizations in Ferg’s hometown, Harlem.

Check out some shots of what’s on offer below and shop your favourites via the Devoni website and exclusively in-store at London’s Machine A from November 12th.



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