Lingerie is an outfit constant, whether your daily uniform is loungewear or jeans and a blazer. But with so many lingerie brands out there, it can be difficult to know which are worth your time (and money). So, if you’re looking to elevate your intimates game this February, cast your eyes over our edit of the best lingerie brands of 2022. ‘Cos deciding which wireless bra/Valentine’s Day lingerie/cotton underwear to add to your checkout is tricky enough, without having to worry about where to get it from.
Often mistakenly seen solely as a ploy to impress a lover on special occasions, luxury lingerie can make you feel just as good as your actual clothes can: confident, sexy and empowered. In fact, often even more so than the outfit itself. As such, investing in a few key pieces from the best lingerie retailers in the business is the ultimate act of self-care. And yes, lingerie is an investment purchase: just as important as spending on a good quality winter coat or pair of high-waisted jeans. Your underwear provides the foundations for your every outfit, determining the overall comfort of your day-to-day and your overall mood.
Rest assured: this round-up isn’t just about lace-adorned sexy lingerie, push-up bras and dainty French lace babydolls. These lingerie brands cover all bases, from soft-cup triangle bras for small boobs to the most comfortable thongs and big, high-waist undies. We’ve got high street lingerie brands (case in point: Boux Avenue, Miskie and M&S) alongside designer lingerie brands (think: Myla, Coco de Mer and Dora Larsen). Plus, those famous lingerie brands that remain popular for good reason. Agent Provocateur and Victoria’s Secret, we’re looking at you.
Luckily, most of these designers offer tips and tricks on their websites to show you how to measure your bra size and pick something that’ll fit like a glove, and lots of them have advisers who you can chat to live on site. Rest assured, there will be no rubbing, chaffing or uncomfortable undergarments in sight if you shop from this edit.