“I stopped by Target to buy one thing and ended up in there for three hours,” or so the age-old tale goes. We’ve fooled ourselves one too many times thinking we’d only pick up some household essentials like bath towels and laundry detergent only to end up browsing the vast beauty aisles minutes later. Lest you need a reminder, Target is a treasure trove of affordable, emerging, and innovative brands that include a growing number of Black-owned brands we cherish, runway-inspired makeup, and customizable hair care. Plus, the addition of mini Ulta Beauty stores all but guarantees extended shopping sessions.
Luckily for you, we’ve put together a curated list of 2021’s best and brightest beauty finds — across skin-care (including a new sensitive subset), hair-care, and makeup categories — that have earned the coveted Allure Best of Beauty seal. And get this: Most products — aside from two, an eczema-soothing Honest Beauty balm that costs $31 and a Kristin Ess curling iron that’s totally worth the $50 price tag — don’t exceed $20. Yeah, we hope you love a steal as much as we do. If so, start shopping our favorites from editor-beloved brands like Black Girl Sunscreen, Melē, Pixi, and so many more below and do a little celebratory dance while you wait for your packages to arrive.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.