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13 Best Lingerie Brands for Women (2021)

There’s no better time than the festive season to pick out something sexy and daring in the lingerie department.

The best lingerie brands have pieces that will not only boost your confidence, but also help create the perfect silhouette under your clothes.

From comfy non-wired styles, pretty floral prints and budget-friendly basics for everyday wear to beautifully designed luxe pieces for those special nights, these retailers have all bases covered.

Whether you’re after your first pair of suspenders, or need a delicate lacy teddy to look super-sensual, here are the best lingerie brands to add some sexiness to your underwear drawer.

Lovehoney Twilight Rose Black Lace Bra Set

For the boudoir look on a budget, you can’t go wrong with this stunning black and red set from Lovehoney.

It’s made up of a longline balcony bra, high-waisted knickers and a suspender belt.

Ann Summers Bombshell Plunge Bra

Offered in a sheer mesh fabric with floral embroidery layered over the top, this striking plunge bra is complete with padded and underwired cups for a gentle boost.

The lace-up detail at the front is finished with adjustable shoulder straps and a hook-and-eye fasting at the back.

Pour Moi Laced in Gold Padded Set

If you’re after the luxe look, then this stunningly made set in black and gold.

Ultra sleek and sexy, it makes the perfect gift for yourself or your lover.

Best lingerie deals:

  • Lovehoney – get up to 50% off selected lingerie.
  • Ann Summers – up to 30% off for a limited time.
  • Boux Avenue – three for £15 on selected knickers.
  • M&S – 20% off selected lingerie.
  • Pour Moi – up to 25% off selected lingerie.

Best lingerie brands 2021

1. Lovehoney

For some of the sexiest lingerie web, look no further than global sexual wellness brand Lovehoney.

Besides incredible sex toys, the retailer has a huge selection of stunning underwear styles that simply have to be shown off.

Expect bum-baring thongs, boudoir inspired basques and beautifully designed hosiery.

2. Ann Summers

Once known only as the place you might go for sex toys, this brand now has a host of lingerie that’s actually very wearable yet sexy at the same time.

Of course, there’s the option to take it up a notch in the ‘erotic’ section with kinky options (think crotchless leather bodysuits), but there’s also a lovely range of lacy sets, sexy shorts, thongs, colourful underwired bras, and silky camis.

The prices are also very reasonable, starting at around £6 for a nice (and ‘normal’) thong.

3. Boux Avenue

If you’re on a budget, then you’ll want to check out Boux Avenue’s affordable yet stunning range of lingerie. With everything from flirty patterned sets to sexy outfits, there’s something for every mood.

You can also shop for shape wear, bra solutions and the most adorable nightwear. What’s more? There’s DD+ page to make sure everyone finds what they’re looking for.

Customers can get free standard UK delivery on orders over £30 and you can get 20%your order if you sign up to the retailer’s newsletter.

4. Bluebella

In to super-strappy, barely-there underwear? Bluebella is your one-stop shop, full of itsy bitsy teeny weeny underwired peekaboo bras and panties.

If you want to breathe a little life into the bedroom, Bluebella’s open-back briefs, wired body suits, and sheer materials should do the trick.

Definitely not everyday wear, but a great option for headturning pieces that will ensure all your partners attention is focused entirely on you.

5. Pour Moi

One of our top picks for luxurious lingerie is Pour Moir. The popular lingerie brand offers a huge range sizes from A to a J, and up to a 44 back, so you’re bound to find your perfect fit.

There’s also a whole host of hosiery and secretly-supportive nightwear to choose from.


Not only is Asos an excellent lingerie hub, home to a host of fab brands, it also has its own trendy line, called ASOS Design.

From sexy lacy thong sets and bodies to embrace the underwear-as-outerwear trend to cotton basics for that date with sofa, Asos has got you covered. It’s also fully inclusive, offering a fuller bust range starting at DD bra size.

And, if you fancy having a browse while you’re on the site, other lingerie brands include Dorina, Spanx, Savage x Fenty, Ann Summers, and Tommy Hilfiger.

7. Marks & Spencer



Marks and Spencer)

We’d dare say there probably isn’t a woman in the UK who hasn’t, at some point, owned a pair of M&S knickers.

Why? Because there is literally something for everyone, and the quality is high, too. Get a little sexy in a a matching lacy set, feel fab in comfy-yet-chic sports-luxe lingerie, buy fun, themed seasonal sets, or go for super-slinky satin and silk pieces designed by the likes of Rosie Huntington-Whiteley.

The fact that you can pick out your perfect fit while grabbing your groceries is something of a bonus, too.

8. Figleaves

After two decades in the market, Figleaves lingerie sets offer quality, fit and style for every shape, from pretty and practical to flirty and fashion-forward.

Not only does the brand offer all kinds of lingerie, but also stocks a wide range of beautiful swimwear, as well as sports bras, gifts and nightwear.

9. PrettyLittleThing




Affordable and on-trend, PLT is a brilliant go-to for gorgoeus underwear of all types, from cotton basics to pretty lace bralets and glamorous satin bodysuits.

Sizes range from a reasonably inclusive 6 to 18, the colour range is on-point – think gorgeous golds, rich reds, and funky greens – and the quality is good.

10. For Love and Lemons

This LA-based lingerie line is now making waves on British soil, and is known for its exquisite, delicate pieces.

It’s completely on-trend and offers super-pretty yet alluring pieces. Silver sequin bra? You got it. Ethereal floral lace prints? No problem. There’s velvet sets in rich colours, cool high-waist knickers, sheer neon bras, and silk eyelet bodysuits.

A gorgeous go-to for special occasions for uber-cool fashion fans.

11. Lipsy

Looking for a bit of spice but still want to be all things nice? Lipsy’s got the balance just right. There’s ultra-pretty lacy briefs and bralets, satin floral-prints pieces, high-waist knickers, padded bras, wearable thongs, sexy bodies, and silky chemises.

Some of the styles go up to a G cup, working to make big-boobed ladies stay on-trend and feel fabulous too. No ugly boulder holders here.

The price range is affordable, with bras starting a £16 and thongs at £10. Pretty, practical and purse-friendly.

12. Victoria’s Secret



AFP via Getty Images)

If you’re looking to give your underwear drawer a super-sexy but wearable makeover, Victoria’s Secret is for you.

Famed for its star-studded catwalk show, the brand is synonymous with some of the most beautiful supermodels in the world, known as Victoria’s Secret ‘Angels’. Bring some star-worthy style to your own underwear with strappy high-cut ‘panties’ in red hot colours and boob-boosting, embellished lacy padded bras in an array of pretty hues.

Look like an ‘angel’ and feel like one too.

13. Bravissimo

Blessed with bigger boobs? Well this one’s for those ladies with lovely curves.

The bras start at DD and go all the way up to L, catering for all different occasions too, from everyday favourites to showstopping statement styles. There’s everything you need, including on-trend seasonal sets, bralets, sports bras, strapless bras, plunge bras and full cup bras.

There’s easy returns and exchanges, as well as a handy online fitting guide to help you navigate exactly what you need. It’s totally ahead of the curve.

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