We’re rounding up the best beauty products under £10, because they say you get what you pay for, but that’s not strictly true. Over years of working in the beauty industry, GLAMOUR’s beauty editors have had the luxury of trying every kind of product, from budget mascaras, to crazy expensive face creams.
We reckon for a product to be considered luxurious, it should over-exceed your expectations, feel sumptuous, or leave your skin, face, body, or hair looking (and feeling) better than before. That’s what defines luxury. The price or shelf-appeal? It doesn’t really matter if the product doesn’t live up to the hype, does it?
Undeniably, some pricey products are worth the money (high-tech science-backed skincare, for instance, or fragrance brands with scents so delicious and unique, they’re worth the investment) – but there are also plenty that aren’t. And, truthfully, there are tons of less expensive alternatives that do as good a job, if not better.
Take Maybelline’s internet-breaking Lash Sensational Sky High Mascara. Arguably the most viral product launch TikTok’s ever seen, the hash tag #skyhighmascara has accumulated over 497.3 million views thanks to before and after videos showing the formula’s ability to transform even the stubbiest lashes into an XXL flutter. Having tried it ahead of the launch, we can confirm it’s ability to lengthen is unbeatable. Yet, you can pick it up for £8.80 on Beauty Bay and on 3 for 2 at Boots.
Drugstore heavy hitters like e.l.f. and NYX are doing the most when it comes to updating us with on-trend and trailblazing formulas. And since the prices are so approachable, we can have a play with products that truly perform and still have change left over.
Then there’s smooth operators, like Cerave, whose nourishing formulas can be trusted to restore cranky skin with gentle ingredients and barrier-building ceramides.
Finally there’s old favourites that have held onto their place in our makeup bags and bathroom cabinets through thick and thin. Our beauty director, Camilla, dubbed Simple’s Eye Makeup Remover “my absolute fave”, while beauty editor, Elle, has never found a liquid liner that beats Collection’s £2.99 Fast Stroke Liner.